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FUELING DREAMS,

OUTPACING CHANGE,

IGNITING SUCCESS

EffectiveSoft and Mason Klein
embrace the challenge at Dakar 2024

EffectiveSoft is proud to stand behind Mason Klein in the legendary Dakar Rally. We help companies harness technology to gain edge in their fields just as Mason leverages every opportunity to win on the open road. \\

MASON KLEIN

creates reality from dreams

At just 22, Mason Klein represents next-gen talent who does make an impact.

YEAR
RALLY
PLACE
2023
RALLY DOS SERTOES
OVERALL WINNER
2023
DAKAR RALLY
STAGE 2 WINNER
2022
W2RC
RALLY  2 CHAMPION
2022
DAKAR RALLY
9TH OVERALL
2022
DAKAR RALLY
RIDER OF THE DAY
2022
DAKAR RALLY
ROOKIE OF THE YEAR

Starting January 5, we supported Mason as he conquered thousands of miles of legendary tracks in trials across the Arabian desert in a race that created champions! \\

World-class show

Millions watch the fascinating global event that unfolds yearly bringing unforgettable thrills and challenges.

Legendary terrain

Since 1978, racers have been pushing their limits on the world's most renowned off-road race trying to cross the hard-hitting finish line.

Extreme conditions

Racers’ skills and resistance are put to the test in extreme conditions—from burning deserts to soaring mountains.

Massive distances

Routes of more than 9,000 kilometers (5,592 miles) put racers’ endurance and navigation skills to the ultimate trial.

Global impact

The Dakar Rally attracts the world's best racers from over 70 countries, making it a truly international competition.

Technical innovations

Dakar is a natural testing ground, where the latest automotive technologies are put through their paces under harsh conditions.
Stay tuned

Different fields, similar journeys. Be it racing or development — challenges, coordination, teamwork — the formula for success is often the same. \\

Stay tuned

Stay up to date with the latest news and announcements.

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To enter, all you have to do is repost  the merchandise draw post on LinkedIn, Facebook or X, tag @EffectiveSoft, and use our hashtags #GoMason and #ESDakar. Every 98th repost on each of the three social networks will be a winner. You can enter the merchandise draw on all three platforms. The merchandise draw will be open from December 6th, 2023 to January 19th, 2024, inclusive. Winners will be selected on January 20th, 2024, and will be notified by January 31 via direct message on the social media platform where they reposted. Please, note that the merchandise draw is subject to income reporting and withholding of applicable taxes. The merchandise draw is declared invalid if its conditions are not met.

On the track and
off the track

1

Plan to succeed

Just like Mason’s crew maps the victory route, our strategic planning charts the clear way to success.
2

Collaborate to coordinate

Crew checkups to discuss rally progress or navigation strategies fuel coordination, reflecting the sprint syncs we implement to overcome project blockers and achieve sprint goals.
3

Push to perfect

The Dakar race rush reflects deployments where products are put to the ultimate test.
4

Analyze to advance

Post-race assessments polish Mason’s skills, just as our KPI reviews optimize performance to power our sustainable development.

Pathways to Success: True Stories

Mason Klein’s unforgettable journey at Dakar 2024 comes to an end 

#MASON_KLEIN
Jan 12

Dakar 2024: Mason Klein continues conquering challenges

#MASON_KLEIN
Jan 11

Rising above the challenges: Mason Klein heroic journey in Dakar 2024

#MASON_KLEIN
Jan 8

Path to Dakar 2024

#MASON_KLEIN
Nov 26

Enabling transformative eye diagnostics

#ES_STORY
Nov 25

Rethinking the constructing progress monitoring system

#ES_STORY
Nov 24

Pushing limits in a race or in technology turns dreams and vision into reality! Together, EffectiveSoft and Mason Klein inspire people to go beyond their limits. \\